Arch & Hook introduces BLUE®at London Fashion Week

Created for use in the fashion industry, BLUE® is the fest ever hanger made of Marine Plastics® – providing a sustainable alternative for the billions of hangers that end up in landfill each year due to the ‘garment on hanger’ which is one of the most polluting stages in the apparel lifecycle.

BLUE® will debut at London Fashion Week SS20 with the support of Roland Mouret and the British Fashion Council.

Roland Mouret and the British Fashion Council have issued a letter of intent to apparel companies in the UK. We would like to invite you to “Switch to Blue” and join our fully circular hanger program.

During London Fashion Week we will be hosting a BLUE® showroom at the Positive Fashion Exhibition at The Store X (180 Strand). Customers and trade are welcome to visit.

BLUE® at London Fashion Week