Hanger pollution is a huge but largely unknown issue – one which the campaign looks to address while also pitching a sustainable product.

A new film from the Ridley Scott Creative Group, directed by is part of a campaign from sustainable hanger brand Arch & Hook that chastises the industry as being one of the worlds most polluting industries.

The film, which was written by Anne Bas & John Filipe, with Filipe additionally taking the director’s helm, is dubbed “Fashion’s Dirty Little Secret” calls out the fashion world where eighty-five billion plastic hangers are thrown away by the fashion industry’s distribution channels says the film.

An estimated 150 billion garments are produced globally according to the Journal of Cleaner Production. The campaign says that it if only two-thirds use what’s known as ‘garment on hanger’ (GOH) stage, an estimated 100 billion hangers are used annually for this stage alone.

“Fashion’s Dirty Little Secret” was launched at London Fashion Week and stars Model Mafia activist, Nimue Smit, wearing designs by the sustainable couturier, Ronald Van Der Kemp.

Arch & Hook made the film with RSCG to support the launch of Blue – a hanger made entirely of marine plastics and a 100% recycled, fully closed-loop alternative.

Credits

Agency: Ridley Scott Creative Group

Executive Producer & Managing Director: Ross Plummer

Writers: Anne Bas & John Filipe

Director: John Filipe

Producer: Pavel Ananich

Director of Photography: Maxime Desmet

Production Design & Art Direction: Dayléne Kroon & Desireé Brands

Editing: Rigel Kilston @ Splash Studios

Post Production: Hectic Electric

Music Composer: Jesse Koolhaas

Sound Designer: Jesse Koolhaas

Audio Post Company: Mystic Brew 

 

Words, The Staff from Branding in Asia