Plastic Hanger

Kleerhangers van duurzaam hout of gerecycled plastic

Kleerhangers van duurzaam hout of gerecycled plastic

Groen doen Elke week gidst NRC je richting een duurzaam leven.Niet duurzaam kleerhanger (Plastic)

De rietjes van de modewereld worden ze genoemd. Volgens onlinemodekrant Business of Fashion worden jaarlijks miljarden plastic kleerhangers weggegooid. De meeste nog voordat een kledingstuk in de winkel hangt.

Vanaf het moment dat een kledingstuk een fabriek verlaat worden steeds plastic hangers gebruikt om te voorkomen dat de kleding kreukt. Bij het vervoer naar een distributiecentrum, bij het transport van het distributiecentrum naar de winkel. Soms wordt kleding rechtstreeks uit de doos opgehangen, soms worden de plastic hangers vervangen door chiquere, eventueel houten exemplaren. En dan zijn er nog de stomerijen.

De meeste plastic hangers zijn zo goedkoop dat het eigenlijk niet rendabel is om er een recyclesysteem voor op te zetten. Toch zoeken steeds meer modebedrijven naar milieuvriendelijkere alternatieven. Zara is begonnen om weggooihangers te vervangen door hangers van gerecycled plastic die teruggaan naar de fabriek. Van kapotte hangers wordt het plastic gerecycled. Voorlopers zijn het Amerikaanse Target en het Britse Marks & Spencer. De laatste heeft de afgelopen twaalf jaar meer dan een miljard hangers opnieuw gebruikt of gerecycled, Target hergebruikt, repareert en recyclet al hangers sinds 1994.

Dit zijn natuurlijk grote ketens, met grote budgetten. Maar kleinere bedrijven kunnen ook gemakkelijk overschakelen op een duurzamer alternatief. Het bijna vijf jaar oude Nederlandse Arch & Hook noemt zich ’s werelds eerste duurzame hangermerk en schat het aantal per jaar weggegooide hangers zelfs op honderd miljard.

Oprichter Sjoerd Fauser hield zich eerder bezig met de inrichting van winkels. Hij kwam op het idee voor Arch & Hook nadat zijn klanten klaagden over het feit dat de kwaliteit van de hangers achterbleef bij het interieur. Hij besloot het duurzaam aan te pakken.

De hangers van Arch & Hook zijn gemaakt van duurzaam hout dan wel gerecycled plastic, al dan niet van plastic afkomstig uit Chinese rivieren. De plastic hangers zijn te recyclen, en gaan veel langer mee dan wegwerphangers en kunnen qua vorm, kleur en grootte worden aangepast aan de wensen van de klant. Onder meer Vetements, Roland Mouret en het Britse Harrods werken al samen met de Nederlandse start-up, die inmiddels kantoren heeft in Amsterdam, New York, Londen en Sydney en meer dan honderd miljoen hangers heeft verkocht.

English Version: 

Clothes hangers from sustainable wood or recycled plastic

Doing something green Every week, NRC guides you towards a sustainable life. Plastic Hanger

Clothes hangers are being called as the plastic straws of the fashion industry. According to online fashion newspaper,  Business of Fashion, billions of plastic hangers are thrown away every year. Most of them don’t even reach the stores where the garments are displayed.

From the moment that a garment leaves a factory, plastic hangers are always used to prevent creasing during transportation:  from the factory to a distribution center, and from the distribution center to a store. Sometimes the garments are hung directly from the box, and sometimes the plastic hangers are replaced by more chic, possibly wooden, hangers. Let’s not forget, that there are dry cleaners as well.

Most plastic hangers are so cheap that it’s actually not profitable to set up a recycling system for them. Yet, more and more fashion companies are looking for more environmentally friendly alternatives. Zara has begun to replace disposable hangers with recycled plastic hangers that go back to the factory. The plastic from broken hangers is recycled. The forerunners are the American Target and the British Marks & Spencer (M&S). M&S has reused and/or recycled more than one billion hangers for the past twelve years. Target has been resuing, repairing, and recycling hangers since 1994.

These are of course large chains, with large budgets. However, smaller companies can also easily switch to a more sustainable alternative for hangers. The almost 5 years old Dutch company, Arch & Hook, calls itself the world’s first sustainable hanger brand and even estimates the number of hangers thrown away every year at one hundred billion.

Founder Sjoerd Fauser was previously involved in retail and design production. He came up with the idea for Arch & Hook after his customers complained that the quality of the hangers lagged behind the interior. He decided to take a sustainable approach.

The hangers from Arch & Hook are made from sustainable wood, high-grade recyclable plastic, and plastic originating from Chinese rivers. The plastic hangers are recyclable and last much longer than disposable hangers. The hangers can be adjusted in shape, color, and size to the wishes of the customer. Vetements, Roland Mouret, and the British Harrods are already working together with the Dutch start-up, which now has offices in Amsterdam, New York, London, and Sydney, and has sold more than one hundred million hangers.

 

Words, Milou van Rossum
Photography, Getty Images


Dan Walker & Louise Minchin

EXPRESS – Dan Walker: ‘Made me rethink’ BBC host shocked at plastic waste revelation

Dan Walker: ‘Made me rethink’ BBC host shocked at plastic waste revelation

DAN WALKER – BBC Breakfast host – was left shocked during the show’s report about plastic coat hangers, saying it “certainly made me rethink things”.

Dan Walker, 43, admitted he will “rethink” all his plastic waste after a BBC Breakfast report yesterday morning touched on the number of plastic coat hangers we throw away.

Dan and co-host, Louise Minchin introduced correspondent, Ben Thompson, who informed viewers that we throw away around 100 million plastic hangers every year and they all end up in landfill, part of the ongoing problem multiple environmental campaigns are trying to abolish.

He went on to explain that because of the duel material used to make hangers, they can take up to 1,000 years to break down, according to hanger recycling company, First Mile.

There have been many reports and warnings from scientists that global warming will soon have an irreversible impact on Earth and that we only have a few years left to turn things around.

But there are lots of people doing their bit to help save the planet and reduce their plastic waste dramatically, including big chain stores cutting down on all unnecessary plastic packaging and opting for sustainable materials that can be recycled easily.

"Bruno is not alone. Thanks for all your comments on this today. Certainly made me rethink things"

Dan Walker

Speaking to fashion designer, Roland Mouret, the report looked at how he is actively trying to implement recyclable hangers into fashion stores with the help of Dutch firm, Arch and Hook, calling original plastic hangers the “plastic straw” of the fashion industry and “unacceptable”.

"I think it's stronger than a normal hanger, but at the moment, if you break it, it's completely recyclable,” Roland said.

The ongoing problem has got a lot of people thinking and provoked Strictly Come Dancing judge, Bruno Tonioli, to respond to BBC Breakfast’s tweet about the report.

“I never even thought about this type of plastics waste,” the judge said honestly.

Although cutting down on plastic is becoming easier, there are still some things that we don’t realise are damaging to the planet, coat hangers being one of them.

Dan Walker: BBC host left shocked at plastic waste admission

Dan Walker: ‘Made me rethink’ BBC host shocked at plastic waste revelation

Bruno’s admission prompted Dan to respond: “Bruno is not alone. Thanks for all your comments on this today. Certainly made me rethink things #BBCbreakfast,” he said.

The BBC host looked shocked during the report as Ben joined him and Louise on the sofa to show them Roland’s new recyclable hangers.

“Something we all use,” he commented, listening intently to Ben’s analysis.

Users were quick to agree that the plastic hanger has to go. “I always decline the hanger now I have a wooden hanger dating back to my time in school in the late 60s,” one user said.

“I have plastic hangers that I have had for ages. Shops need to stop giving out hangers or impose a price on them like the plastic bags.”

“Brilliant idea - agree we have to change,” another quipped.

Dan Walker was shocked during the report about plastic hangers

A third said: “Great idea - I personally use wooden ones and always hand plastic ones back to the store for reusing. Would be good to see all plastic ones in stores replaced by 100 percent recyclable ones though definitely.”

“This @RolandMourethanger seems good plus has trouser clips on too so multi-purpose unlike other hangers. Well done!” Someone else praised the designer for his efforts.

But the report also left many viewers confused as to why so many hangers thrown away by stores coudn't be reused instead.

“Surely the existing hangers go back and be used though? I always turn down a hanger at the shop and assumed the shop would send them back to be reused?” One user asked.

Another said: “Maybe I missed something, but as much as this is an improvement, what's the issue with reusing hangers that have already been made? Recycling still uses a lot of energy. This only seems like part of the solution I think.”

BBC Breakfast airs weekdays at 6am on BBC.

Words, JESSICA WILLIAMS from BBC News

Photography, BBC


BLUE hanger & normal plastic hanger

BBC Breakfast – Hangers are 'fashion industry's plastic straw', says designer

A recyclable clothes hanger has been developed by a fashion designer in an attempt to end the use of plastic ones.

Roland Mouret says plastic hangers are the “plastic straw” of the fashion industry and has developed what he says is the world’s only sustainable brand.

They are made out of 80% recycled plastic recovered from the sea and 20% recyclable plastic, and they also feature aluminium hooks.

Current plastic hangers are hard to recycle because of how they are made.

They can include a combination of up to seven different plastics as well as metal, and many hangers end up in landfill where they can take up to 1,000 years to break down, according to hanger recycling company First Mile.

Mr Mouret offered 300 of his new hangers for free to most designers at last month’s London Fashion Week. However, only about 20% accepted them.

Coat hangers

Mr Mouret, who created the hangers in collaboration with the firm Arch and Hook, told BBC Breakfast: “A beautiful garment has to be hanged on a hanger and has to be carried by van to the store.

“In that travel, we use single use plastic hangers that we throw away straight away after, and they’re all polystyrene and polystyrene is not recyclable.”

Mr Mouret says his hanger is “fully sustainable”.

“I think it’s stronger than a normal hanger, but at the moment, if you break it, it’s completely recyclable.

“You can have something that becomes so circular that nothing goes back to the sea.”

There has been growing concern about the environmental cost of continuing to use plastic hangers.

Over the summer, Labour MP Angela Smith said shops should be banned from giving them out, while John Lewis is inviting its customers to bring in old hangers for reuse or for in-store recycling.

And an Aberdeen shopping centre has created a scheme where customers can leave plastic hangers in a designated area in its car park entrance for others to reuse.

Mr Mouret also blamed the desire for fast fashion for environmental problems.

“One of the trends of the 90s was the must-have [item of clothing], and the must-have was treated as an addiction,” he said.

“Every time if you don’t buy it, you’re going to be unhappy and if you buy it, you can throw it away.

“We thought it would carry on, it fell apart. It’s falling apart now and that’s why we have to make a change.”

 

Words, BBC News


Wooden hangers in bulk

INDEPENDENT – DESIGNER OF 'FULLY SUSTAINABLE' HANGER SAYS PLASTIC VERSION IS INDUSTRY'S 'DIRTY SECRET'

Designer says hangers are the 'plastic straws' of the fashion industry (Stock)

DESIGNER OF 'FULLY SUSTAINABLE' HANGER SAYS PLASTIC VERSION IS INDUSTRY'S 'DIRTY SECRET'

fashion designer who created a recyclable, sustainable clothes hanger has compared the plastic ones, which are difficult to recycle, to "plastic straws".

Roland Mouret designed the new hangers out of 80 per cent recycled plastic that has been recovered from the sea and 20 per cent recyclable plastic.

According to the designer, he was motivated to create a sustainable hanger brand because he believes plastic coat hangers are the "dirty secret" of the fashion industry.

“A beautiful garment has to be hanged on a hanger and has to be carried by van to the store,” Mouret told BBC Breakfast. “In that travel, we use single use plastic hangers that we throw away straight away after, and they’re all polystyrene and polystyrene is not recyclable.”

Currently, 100 million plastic hangers, which can include a combination of up to seven different plastics, are thrown away each year, according to hanger recycling company First Mile. Each hanger can take up to 1,000 years to break down in a landfill.

In comparison, the new hangers, which were created in collaboration with Arch and Hook, are “fully sustainable” and “completely recyclable” if they break.

“You can have something that becomes so circular that nothing goes back to the sea,” Mouret said.

Despite offering more than 300 free hangers to designers during London Fashion Week last month, the designer said that only about 20 per cent accepted them.

Mouret also blames fast-fashion for the environmental issues caused by the industry, adding that we “have to make a change”.

Earlier this year, First Mile launched a coat hanger recycling service for use by fashion and retail businesses.

Retailer John Lewis has also come up with a sustainable solution to hangers, by inviting customers to bring in old hangers to the chain's Oxford store to be reused or recycled.

Words, Chelsea Ritschel from INDEPENDENT

Photography, BBC Breakfast


BFC CEO and A&H CEO

FORBES – ‘The Penicillin Of Fashion’: A Hanger Made From Marine Plastics Is Addressing Fashion’s Environmental Hang-Ups

‘The Penicillin Of Fashion’: A Hanger Made From Marine Plastics Is Addressing Fashion’s Environmental Hang-Ups

Arch & Hook debuted their 'Blue' hanger at London Fashion Week

The war on plastic has destroyed the reputation of the most mundane accessories to our daily lives. Carrier bags. Plastic straws. Drink bottles. It is a movement that has prompted commercial reform, shifted government policy, and spawned growing industries centered on reusing or producing eco-friendly alternatives.

As we get to grips with the unglamorous side of our consumer habits, the fashion business is among those being forced to respond. Buzzwords like “sustainability” have rocked the industry, uprooted its foundations and jolted it into rethinking its appetite for excess. Implemented correctly, eco-friendly practices look good on the balance sheet, boosting operating incomes by up to 2%, Boston Consulting Group figures suggest. Done badly, firms rightly face accusations of “greenwashing.” With fashion’s impact on the environment no longer a backstage issue, leading brands are switching fabrics to kinder alternatives, using alternatives to leather, or organic cotton. But if they’re taking their environmental footprint seriously, they’re thinking about how their clothes are packaged, too.

“We’re All Guilty”

Founders: Sjoerd Fauser & Anne Bas

As photographers circled a small group of Extinction Rebellion protesters staging a ”die-in” outside the first day of London Fashion Week SS20, one corner room inside a building on central London’s The Strand was abuzz with PRs, reporters and industry insiders surrounding Roland Mouret, the fashion designer, who teamed up with Sjoerd Fauser and Anne Bas, cofounders of sustainable hanger startup Arch and Hook. The Amsterdam-based brand was officially launching BLUE, a hanger created to help combat the billions of pieces of plastic used by retailers that are dumped into the ocean every year.

Figures vary, but the company calculates that 150 billion garments are produced around the world each year, and that of those, two thirds are transported from factory to store using plastic hangers most likely made using polystyrene, widely not recycled, in what is called the “garment on hanger” process. These aren’t the hangers you see on the shop floor, because they are discarded in favour of branded in-store hangers. Although wasteful, the process saves retailers time as it leaves fewer wrinkles on the garment, meaning it is ready to be displayed faster.

Figures vary, but the company calculates that 150 billion garments are produced around the world each year, and that of those, two thirds are transported from factory to store using plastic hangers most likely made using polystyrene, widely not recycled, in what is called the “garment on hanger” process. These aren’t the hangers you see on the shop floor, because they are discarded in favour of branded in-store hangers. Although wasteful, the process saves retailers time as it leaves fewer wrinkles on the garment, meaning it is ready to be displayed faster.

Inspector checking the material quality of some clothing

At the heart of the brand’s mission with the BLUE hanger, nicknamed the “soldier” by CEO Fauser, is to replace this unseen piece of polystyrene used to transport garments from the factory to the shop floor. “Let’s be honest, fashion is terrible for the environment,” Bas told Forbes. “It’s not durable. When something is not hot anymore you throw it out, and we’re all guilty.”

Mouret, whose generation of designers sped up the fashion season cycle from “two collections to six collections” a year, he says, was inspired to sign up to Arch and Hook’s mission after being introduced to Fauser by the British Fashion Council. “What we have created is a monster,” he told Forbes. Mouret labels the hangers the “the penicillin of fashion,” attempting to fight off the industry’s plastic-related ills.

Amid a chorus of statistics warning of fashion's devastating impact on the environment, the company knows how to frame the issue to capture imaginations anew, comparing the scale of the hanger problem to the size of the Empire State Building and the Big Ben in their advertising campaign. The company estimates that out of those billion of hangers, which are only used once, 85% will end up in landfill, “taking more than 1,000 years to degrade.”

https://youtu.be/p1zjsZoE3Mk

The messaging is getting through—the four-year-old company recently came through its Series B funding round, meaning Arch & Hook has now raised “tens of millions” of euros, according to Fauser. Sixteen retailers and designers—who are yet to be revealed—have signed up to use BLUE hangers since mid-September. Retailers are expected to return the hangers to the company to be reused or remade.

Hunting For Rubbish

Arch & Hook, which touts itself as the world’s “number one” sustainable hanger brand, sold its first Forest Stewardship Council-certified wood hanger designed for in-store use, in 2017. After gaining interest from luxury brands including YSL and Vetements, but struggling to meet the fast demand from their clients, the cofounders began to consider new materials they could use, including plastic. “We thought, if we’re going to go into plastics, we can not only on one side of the business sell fully sustainable wooden hangers and then on the other side of the business, partake in what we’re trying to cut,” Fauser said.

Caroline Rush, CEO of the British Fashion Council, and Sjoerd Fauser. The Council introduced Roland

In June, the company, which hired around 50 people worldwide, launched their “Mission-E” hanger made from recycled materials, before launching BLUE in September following two years of research for it. The hangers are produced from riverine debris from four of China’s largest rivers, including the Yangtze and the Yellow, which is collected before it reaches the sea. The materials are sorted and separated before being shredded and injection-moulded into the modular hangers that can be used for garments including T-shirts and trousers. China, which banned imports of foreign nations’ plastic waste in 2018, has approved Arch and Hook’s unique supply chain while providing the company with the relevant contacts for their recycling and garbage collection efforts, Fauser said.

Stemming The Flow

Disposable hangers are just one part of the equation. A cursory scroll through YouTube (no longer just a video-sharing platform, but also a hub of consumerism) will likely present you with an “unboxing” video of some sort, in which the vlogger will often fixate on the weight and quality of the packaging, giving it almost equal attention to the product within it. PR unboxings generate thousands of views for influencers, pushing brands to create increasingly theatrical packaging.

To attempt to offset this, Delta Global CEO Robert Lockyer, who has worked in luxury packaging for 28 years, consults brands on ways that packaging can be designed for reuse as a storage item, or for recycling. “I think it’s a final realisation that every business has a responsibility to do something about the voracious consumerism and waste we’ve had over the last 30 or 40 years,” he told Forbes. Lockyer counts luxury retailers MATCHESFASHION, Net-A-Porter, Tom Ford, La Mer and Ted Baker among his clients, adding that it’s the luxury brands that allow for more innovation when it comes to packaging compared with cost-conscious fast fashion brands. MATCHESFASHION told Forbes that 65% of their customers “try to live as sustainably as possible,” so making their packaging easily recyclable and free from plastic  was a “priority.” Their signature marbled boxes contain a water-based finish and can be reused.

Coach, Delta Global-designed box

Across the EU, the amount of packaging waste produced each year outpaces efforts to recover and recycle it. And while plastic bags and straws bear much of the backlash where single-use plastics are concerned, throwaway hangers are a more harmful culprit, Fauser says, because they are often made from a mixture of different plastics and therefore harder to recycle. Polystyrene is not widely recycled in the U.K., U.S. and Europe.

Yet, as Arch and Hook tries to stem the flow, the level of waste gushes towards them at a much faster rate than they can clean up. “There’s a lot of plastic in the ocean, so if we can sell over 1 billion hangers in an extended amount of time, we would be cleaning anywhere [up to 2%] of what’s out there," Fauser said.

"There is so much out there, and that’s calculating that there won’t be anymore plastic put into the ocean.”

Arch & Hook’s contribution might be a drop in the ocean yet, if the innovation is adopted widely by the world’s most influential retailers,  it could be one sign that the fashion industry is handling its sustainability problem seriously—not merely as a vanity project.

Writer, Isabel Togo from FORBES
Make-up: Charly W.

Vogue Business – Fashion’s fight to phase out plastics

Fashion’s fight to phase out plastics

Items regularly used in fashion, like hangers, buttons and plastic packaging wrap, are being replaced as the industry works to become more sustainable.

 

 

 

 

 

 

 

 

 

 

 

Key takeaways:

  • Eco-friendly and natural alternatives to plastics like hangers and buttons are in demand.
  • Much of the push comes from public pressure and the rising tide of sustainability goals that companies have committed to.
  • For now, more eco-friendly alternatives still tend to cost more than virgin plastic.

For Roland Mouret, hangers are an opportunity to unify fashion brands in the fight against plastics. “The plastic hanger for [us] is the equivalent of the plastic straw for bars and restaurants,” he says of the ubiquitous item that requires only minimal effort to be avoided or can at least be designed in a less environmentally detrimental way.

The French designer is on a mission to transport and display his garments in stores in a more sustainable way and is now working with Dutch company Arch & Hook, which launched Blue, a hanger made from recycled marine plastics, during London Fashion Week.

CEO of Arch & Hook, Sjoerd Fauser, and creative director Anne Bas.

Blue is part of a growing effort to phase out overlooked plastic parts that have long supported a garment’s functionality or offered finishing touches, like hangers, buttons and sequins. Although brands have worked to incorporate fabrics like Econyl that can reduce their carbon footprint, public pressure surrounding sustainability is also leading many to broaden their focus to include the plastic afterthoughts in the manufacturing or delivery process that even many sustainability-minded consumers may overlook.

It’s a shift that is fuelling opportunity in the eco-entrepreneurial space, but change doesn’t come without cost.

Plastic-free innovation

Bioglitter offers a plant-based, biodegradable alternative to plastic-based glitter, one source of the microplastic pollution found in oceans that has some calling for a ban on the substance. The Sustainable Sequin Company, which launched in November 2017, has already sold recycled plastic sequins to Gucci, Stine Goya and Jasper Conran, in addition to a number of small, sustainability-focused brands. Founder Rachel Clowes is also currently working on a bioplastic, biodegradable version.

Rob Ianelli, CEO of Oceanworks, a US startup that connects brands and factories with suppliers of ocean plastic waste to create buttons, sunglasses, zipper pulls and tape, eyelets, snaps and other types of trim from recycled plastic, views these minute details as “the last mile in sustainable apparel development”. One of the company’s first projects was a button it helped Outerknown, the casual California label helmed by surfer Kelly Slater, create in November 2017.

Despite being a self-described “supply chain matchmaker” and not a button manufacturer, Oceanworks has since received an estimated 500 inquiries about recycled-plastic buttons. “Trims were sort of this overseen line item in materials,” Ianelli says. “[They] weren’t being injected with additional sustainability metrics the way that fabrics were.”

Blue hangers by Arch & Hook are made from recycled marine plastics.

Brands including Ralph Lauren, J. Crew, Banana Republic and Brooks Brothers are among the growing clientele of Corozo Buttons, a supplier of buttons, zipper pulls and tags derived from corozo, a natural material native to South America. The company has seen a definitive uptick in demand in the last year, according to marketing director Raul Calderon. “People are noticing that natural, high-quality materials like corozo are not only better for the environment, but also within reach and their budgets,” he says. (Other natural materials such as horn and mother of pearl cost between 20 and 80 per cent more than the corozo buttons; coconut is 10 to 20 per cent cheaper, but Calderon says its colour makes it less versatile.)

The growing demand from luxury and mass labels has furthered investment in innovation. For instance, German button manufacturer Knopf Budke now also uses other eco-friendly materials like coconut shells, rice husks, cellulose and hemp.

Swapping these materials for biodegradable, recycled or eco-friendly versions can cost more, however, adding a hurdle to adoption. The Sustainable Sequin Company’s sequins are priced between two and four times more than conventional counterparts largely because of the company’s ethos and decision to manufacture in the UK, where labour and rent are more expensive. “I can make sure everyone is paid fairly, and production is ethical. A higher price is the outcome of that, and I believe it’s worth it,” Clowes says. “Recycled plastic shouldn’t cost inherently more than virgin plastics, and the environmental cost is far lower.”

Demand from retailers

The British Fashion Council uses Arch & Hook’s Blue hangers at its head office and encouraged exhibitors at the Spring/Summer 2020 shows to do so as well. Arch & Hook CEO Sjoerd Fauser says 16 brands are now signed up to implement the programme by early 2020, with Mouret pushing to see that number grow quickly. “Retailers are asking, ‘What are your solutions?’ They are expecting designers to act,” he says. “I need the support of my fellow designers to make it a success.”

https://youtu.be/p1zjsZoE3Mk

While Blue is a basic design not intended to be seen by customers, Arch & Hook also makes a higher-end model, Mission E, which is custom-designed for store displays at retailers like Harrods. Brands have been happy to reciprocate. “These hangers are used only temporarily before they reach the shop floor, so it doesn’t make any sense for them to be made of plastic,” says London designer Phoebe English, who has replaced plastic hangers with cardboard equivalents when she ships clothing.

Braiform, a firm that makes sustainable packaging and materials, runs a hanger reuse system that serves clients like Marks & Spencer. The company claims that reuse generates not only a reduction in plastic waste but also 80 per cent fewer carbon emissions than a new plastic hanger. The reuse programme isn’t new, but vice president of EU sales Christian Capurso attributes a spike in interest in the last two years to public pressure to eliminate plastic waste, and to the rising tide of sustainability goals that companies have committed to.

“They did it because it was the right thing to do, and now they’ve realised they’ve got a challenge ahead of them,” says Capurso, who adds Braiform is now working on a plastic-free version of the hanger to further reduce environmental footprint.

Mouret, for his part, recognises the role that fashion has played in exacerbating the climate crisis and believes that’s all the more reason to act. “I’m part of the problem. If I’m part of the problem, I can play a big role in the solution.”

Writer, RACHEL CERNANSKY from Vogue Business

PhotographyPaar Photography

Make-upCharly W.


plastic hangers

Treehugger – Bet you didn't know about this fashion industry dirty secret

hangers

It's time to talk about ... wait for it ... the problem with hangers.

For all of its beautiful garments and glamourous trappings, in terms of sustainability the fashion industry is largely a giant mess. Problems like pollution from manufacturing and textiles ending up in the landfill are not much of a secret at this point, but oh there is so much more. Alas.

So let's talk about hangers. Most of us buy a set of hangers and install them in our closet where they live a long life into happy old age. If we get wire hangers from the dry cleaners we know that we can return or recycle them. Because of this, rest assured, the green police are not coming for your hangers. Your hamburgers and pickup trucks, yes, but not your hangers.

But there is a whole other world in which hangers are not so innocent, the ol' "garment on hanger" (GOH) stage.

When manufacturers transport garments from factories to retailers, the items are placed on hangers to keep them safe, secure, and unwrinkled. When they arrive at their destination, the garments are removed from the hangers and placed on the store's hangers – and then all those transportation hangers are simply tossed out. As Amsterdam-based hanger company, Arch & Hook, explains, "The cheap, mostly unrecyclable plastic hangers are then discarded for branded front of house hangers, making the GOH hangers yet another single use plastic." How bad is the problem? Arch & Hook explains:

"It’s estimated that 150 billion garments are produced globally every year (source: Journal of Cleaner Production). There are currently no figures available for hanger production, on a local or global level, however if just two thirds of these garments use GOH, this would mean that an estimated 100 billion hangers are used annually for this stage alone. The majority of these hangers are used once and 85% will end up in landfill, taking more than 1,000 years to degrade."

It may seem odd that a hanger company is spilling the beans on the hanger problem, but Arch & Hook is in the business of sustainable hangers. Therefore, yes, they do have a vested interest in exposing the fiasco; but given the scope of the problem, they are also doing the planet a favor.

To raise awareness of the GOH stage, the company collaborated with the Ridley Scott Creative Group to create the short film below. It stars Model Mafia activist Nimue Smit wearing designs by sustainable couture designer Ronald Van Der Kemp.

https://youtu.be/p1zjsZoE3Mk

And now the question of the hour: What do we do about it?

Arch & Hook has launched a hanger called BLUE that is made entirely of marine debris, which the company says "turns the hanger industry on its head by presenting a 100% recycled, fully closed loop alternative to source plastic for hangers."

That's a great start – and an important reminder that every step of the way can and should be considered with sustainability in mind. (To that end, Arch & Hook has started a petition to help send a message to the industry. You can sign it here.)

But we also need deeper, more fundamental change; specifically, we need to address fast fashion and our consumption habits. We need a fashion revolution; a complete rethinking of what we wear and how we get our clothes, that starts with the consumer and reverberates through every stage of the industry.

As consumers, we need to learn how to eschew the great marketing brainwash, and buy quality, slow-fashion garments that are meant to last; and we need to fully embrace the second-hand and consignment market – to name just a few things we can do. But until that revolution takes hold, addressing the dirty little secrets and creating sustainable solutions is crucial. Imagine, if simple hangers that we never see are such a problem, what else is going on behind the scenes?

 

Writer, Melissa Breyer from Treehugger

Founders: Anne Bas & Sjoerd Fauser

Fashion Week Online – ARCH & HOOK INTRODUCES BLUE® AT LONDON FASHION WEEK, THE FIRST EVER HANGER MADE OF MARINE PLASTICS®

Founders: Sjoerd Fauser & Anne Bas

 

ARCH & HOOK INTRODUCES BLUE® AT LONDON FASHION WEEK,

THE FIRST EVER HANGER MADE OF MARINE PLASTICS®

 

https://youtu.be/p1zjsZoE3Mk

ARCH & HOOK INTRODUCES BLUE® AT LONDON FASHION WEEK, THE FIRST EVER HANGER MADE OF MARINE PLASTICS®

Arch & Hook, the world’s leading and only sustainable hanger brand, launches BLUE® – the world’s first hanger made entirely of Marine Plastics®. Created for use in the fashion industry, BLUE® turns the hanger industry on its head by presenting a 100% recycled, fully closed loop alternative to source plastic for hangers.

Arch & Hook BLUE® will debut at London Fashion Week supported by Roland Mouret and the British Fashion Council.

Fashion's Dirty Little Secret

  • Providing a sustainable alternative for the billions of hangers that end up in landfill each year due to the ‘garment on hanger’ – one of the most polluting stages in the apparel lifecycle.
  • Roland Mouret and the British Fashion Council support the launch of Arch & Hook BLUE®.
  • Plastic is derived from ocean sources, creating a 100% recycled, fully circular, modular hanger.

 

   

Creating a more sustainable fashion future

Blue® hangers are initially intended for use in the ‘garment on hanger’ (GOH) transport stage of fashion retail distribution. This unknown, unseen stage is when garments are transported from factories to stores, before being discarded for branded front of house hangers. It is estimated that 150 billion garments are produced globally every year . There are currently no figures available for hanger production, on a local or global level. If just two thirds of these garments use GOH, this would mean that an estimated 100 billion hangers are used annually for this stage alone. The majority of these hangers are used once and 85% will end up in landfill, taking more than 1,000 years to degrade.

Committing to change

London based French designer Roland Mouret and the British Fashion Council are supporting the launch of BLUE®, and have issued a letter of intent to apparel companies in (1 Source: Journal of Cleaner Production, Volume 44, ScienceDirect) the UK. The letter invites them to “Switch to Blue” and join Arch & Hook’s BLUE® fully circular hanger program. Thanks to clever notches and add-on bars and clips, the modular patent-pending BLUE® hangers can be used for any garment, in any combination.

At the end of their lifespan, BLUE® hangers can be collected and remade into hangers, over and over again.

“I was introduced to Roland [Mouret] at the end of 2017, in a big old bank vault in London. We both believe in the power of design and creativity as the main drivers of innovation. We connected instantly on the fact that our planet is what we have in common, and that sustainability is in our hands,” says Sjoerd Fauser, Founder and CEO of Arch & Hook.

“Sustainability is going to bring people together. I was very fortunate to meet Sjoerd from Arch & Hook. Together we’ve found a solution for the future of the fashion industry. Opportunities are or will be available – fashion has to come together to take action. We’re grateful to the BFC for allowing us to meet,” Roland Mouret states on the partnership between his brand and Arch & Hook.

Contributing to cleaner oceans

Arch & Hook sets a new precedent for fashion brands worldwide with the unique BLUE® program. Arch & Hook BLUE® hangers are made from plastic soup; a mixture of plastic and other waste harvested from the four most polluting rivers in the world, that would otherwise end up in the ocean. These rivers cause 90% of ocean plastic pollution, according to the World Economic Forum. The combination of materials, collected in the world’s most polluted areas, is sorted and separated, shredded, transported, and prepared as raw material which is suitable to make hangers.

Comments Fauser, “At Arch & Hook we strongly believe that we are in the early stages of a new industrial revolution. Cleaning up what humanity has caused is crucial before eliminating plastics entirely.”

Switch to Blue®

During London Fashion Week, Arch & Hook will host a BLUE® showroom at the Positive Fashion Exhibition. The designer showrooms, located at The Store X (180 Strand), are elevated ‘retail’ spaces with a focus on Positive Fashion. All brands taking part will adhere to at least one of the Positive Fashion pillars: Sustainability, Craftsmanship & Community, and Equality & Diversity. Customers and trade are welcome to visit – embracing the inclusivity of LFW. “Single use plastic has too much presence in luxury life. We designers have a responsibility to change that. By coming together and using our creative talents, I really believe we can make a difference,” adds Mouret.

“We can’t sit back and let someone else handle the problem any longer. If we continue to abuse plastics, by 2050 it is estimated there will be more plastic, by weight, in our oceans than fish . The time to act is now,” concludes Fauser.

The BLUE® launch will be supported by a film made by Arch & Hook together with Ridley Scott Creative Group, called ‘Fashion’s Dirty Little Secret’. Created to raise awareness of hanger pollution in the fashion industry, the film stars Model Mafia activist Nimue Smit wearing sustainable couture designs by Ronald Van Der Kemp, and features NASA imagery of one of the very first images of Earth taken from space. ‘Fashion’s Dirty Little Secret’ launches on Friday, 13 September alongside BLUE® at London Fashion Week and on YouTube.

All Arch & Hook hangers are manufactured as close to the end destination as possible to keep their carbon footprint down. From September 2019, brands can commit to the BLUE® hanger program by contacting the Arch & Hook offices in Amsterdam, London, New York and Sydney, and join Roland Mouret, as the first brand committed to using Arch & Hook’s Marine Plastics® hangers.

About Arch & Hook

– on a mission to make the functional, everyday object desirable and sustainable

Arch & Hook was founded in Amsterdam by Sjoerd Fauser and Anne Bas in 2015, and is now providing game-changing innovation in the global hanger industry. Arch & Hook caters to the retail, hospitality and luxury goods industries. The Dutch company believes that the clothing hanger can be sustainable both from an ecological and an economical point of view.

Arch & Hook is turning the hanger industry on its head by presenting a sustainable solution to the tens of billions of clothing hangers that end up in landfills annually. In June 2019, they released Mission-E® – the first 100% recyclable plastic program, before that, their bespoke wooden hangers. All wooden products are FSC® (Forest Stewardship Council) certified, and plastic hangers are made from recycled and recyclable high-grade plastics. With Arch & Hook hangers, the fashion industry can, for the first time, protect our planet by using groundbreaking solutions to transport and display clothing and compliment their brand identity.

Arch & Hook sponsors the Copenhagen Fashion Summit.

 

Words, FWO

Photography, Paar Photography Ridley Scott Creative Group & Ramazan Barlas

Make-up, Charly W.

 


The Staff – Hanger Pollution: Arch & Hook and Ridley Scott Creative Group Launch ‘Fashion’s Dirty Little Secret’ Campaign

Hanger pollution is a huge but largely unknown issue - one which the campaign looks to address while also pitching a sustainable product.

A new film from the Ridley Scott Creative Group, directed by is part of a campaign from sustainable hanger brand Arch & Hook that chastises the industry as being one of the worlds most polluting industries.

The film, which was written by Anne Bas & John Filipe, with Filipe additionally taking the director’s helm, is dubbed “Fashion’s Dirty Little Secret” calls out the fashion world where eighty-five billion plastic hangers are thrown away by the fashion industry’s distribution channels says the film.

An estimated 150 billion garments are produced globally according to the Journal of Cleaner Production. The campaign says that it if only two-thirds use what’s known as ‘garment on hanger’ (GOH) stage, an estimated 100 billion hangers are used annually for this stage alone.

“Fashion’s Dirty Little Secret” was launched at London Fashion Week and stars Model Mafia activist, Nimue Smit, wearing designs by the sustainable couturier, Ronald Van Der Kemp.

Arch & Hook made the film with RSCG to support the launch of Blue – a hanger made entirely of marine plastics and a 100% recycled, fully closed-loop alternative.

Credits

Agency: Ridley Scott Creative Group

Executive Producer & Managing Director: Ross Plummer

Writers: Anne Bas & John Filipe

Director: John Filipe

Producer: Pavel Ananich

Director of Photography: Maxime Desmet

Production Design & Art Direction: Dayléne Kroon & Desireé Brands

Editing: Rigel Kilston @ Splash Studios

Post Production: Hectic Electric

Music Composer: Jesse Koolhaas

Sound Designer: Jesse Koolhaas

Audio Post Company: Mystic Brew 

 

Words, The Staff from Branding in Asia


Fashion United – Arch & Hook unveils marine plastic hanger

Arch and Hook, the world's leading and only sustainable hanger brand, launches Blue, the first-ever hanger made entire of marine plastics, as it looks to continue to offer a 100 percent recycled, fully closed-loop alternative to source plastic for hangers.

The new Blue hanger debut at London Fashion Week and have been made from “plastic soup,” a mixture of plastic and other waste harvested from the four most polluting rivers in the world that cause 90 percent of ocean plastic pollution, according to the World Economic Forum.

The combination of materials, collected in the world’s most polluted areas, is sorted and separated, shredded, transported, and prepared as raw material to make the modular design hangers that feature notches and add-on bars and clips so it can be used for any garment, in any combination.

In addition, at the end of their lifespan, Blue hangers can be collected and remade into hangers, “over and over again”, added the brand during a press briefing.

Sjoerd Fauser, founder and chief executive of Arch and Hook, said: “At Arch and Hook we strongly believe that we are in the early stages of a new industrial revolution. Cleaning up what humanity has caused is crucial before eliminating plastics entirely.

“We can’t sit back and let someone else handle the problem any longer. If we continue to abuse plastics, by 2050 it is estimated there will be more plastic, by weight, in our oceans than fish. The time to act is now.”

Arch and Hook launches Blue modular hanger made from marine plastic waste during LFW

The move is part of Arch and Hook’s commitment to provide sustainable alternatives for the billions of hangers that end up in landfill each year due to the ‘garment on hanger’ transport stage of fashion retail distribution, which is one of the most polluting stages in the apparel lifecycle.

This unknown, unseen stage is when garments are transported from factories to stores, before being discarded for branded front of house hangers. It is estimated that 150 billion garments are produced globally every year, according to the Journal of Cleaner Production, however, there are currently no figures available for hanger production, on a local or global level.

If just two-thirds of these garments use ‘garment on hanger’, this would mean that an estimated 100 billion hangers are used annually for this stage alone. The majority of these hangers are used once and 85 percent will end up in landfill, taking more than 1,000 years to degrade.

To celebrate the new marine plastic design, Arch and Hook were supported by London-based French designer Roland Mouret and the British Fashion Council, who have issued a letter of intent to apparel companies in the UK inviting them to “switch to Blue”.

On collaborating with Mouret, Fauser, added: “I was introduced to Roland at the end of 2017, in a big old bank vault in London. We both believe in the power of design and creativity as the main drivers of innovation. We connected instantly on the fact that our planet is what we have in common, and that sustainability is in our hands.”

Mouret added: “Sustainability is going to bring people together. I was very fortunate to meet Sjoerd from Arch and Hook. Together we’ve found a solution for the future of the fashion industry. Opportunities are or will be available - fashion has to come together to take action. We’re grateful to the BFC for allowing us to meet.

“Single-use plastic has too much presence in luxury life. We designers have a responsibility to change that. By coming together and using our creative talents, I really believe we can make a difference.”

To support the Blue launch, Arch and Hook has made a film with Ridley Scott Creative Group, called ‘Fashion’s Dirty Little Secret’ to raise awareness of hanger pollution in the fashion industry, starring model mafia activist Nimue Smit wearing sustainable couture designs by Ronald Van Der Kemp.

Arch and Hook was founded in Amsterdam by Fauser and Anne Bas in 2015, and is now providing game-changing innovation in the global hanger industry, catering to the retail, hospitality and luxury goods industries. The Dutch company believes that the clothing hanger can be sustainable both from an ecological and an economical point of view.

https://youtu.be/p1zjsZoE3Mk

 

Words, Danielle Wightman-Stone from Fashion United

Photography, Ramazan Barlas


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