DISCOVER THE SDGS – TO POWER THE DECADE OF ACTION

DISCOVER THE SDGS – TO POWER THE DECADE OF ACTION

We are excited to announce that this year Arch & Hook will be part of ‘Discover the Sustainable Development Goals’ virtual event from 1 – 30 December 2020!

Organized by the Conscious Fashion Campaign in collaboration with The United Nations Office for Partnerships. Conscious Fashion Campaign is an awareness-driven initiative that was founded by social entrepreneur, Kerry Bannigan, and engages leading global fashion industry events to accelerate collective action in support of the Sustainable Development Goals.

Arch & Hook is dedicated to advancing The United Nations’ Sustainable Development Goals. Built on the principles of responsible industry practices, transparency, circularity, and sustainability, our entire business model is dedicated to driving and demanding responsible production and consumption.

We believe that together we can work towards a more sustainable future. That is why we are proud to support this event to share our sustainability thought leadership and empower fashion and retail, which are some of the most negatively impactful industries on the planet.

The event features designers such as Anyango Mpinga who is also the founder of Free As A Human Foundation, Gabriela Hearst, and so much more.

The aim of this event is to advance knowledge and strengthen engagement from the global fashion industry to further support the ‘Decade of Action’ to deliver the Sustainable Development Goals – the 17 goals to transform our world. There will be a ‘Discover the SDGs’ online exhibit, which will feature a variety of tools and resources for industry stakeholders. This monthlong event will also have fashion industry-specific sessions with business leaders, UN officials, and other stakeholders, including organizations, brands, and business such as Vogue Business, Kering, CFDA, Boston Consulting Group, Lenzing, Allbirds, PVH Corp, British Fashion Council, Queen of Raw, Nike, and so much more.

You can view all the speakers here.

This is a critical time to accelerate partnerships to address the world’s biggest challenges – from eliminating poverty, hunger, and inequalities to reversing climate change and unsustainable consumption and production practices. The fashion industry is one of the most polluting industries, and that is why it is seen as one of the important allies for the United Nations in this Decade of Action to deliver the SDGs by 2003.

‘Discover the SDGs’ is powered by Arch & Hook, Artistic Milliners, and Lenzing with support from Interwoven, ITL Group, and Orta.

For more information on speakers, topics, and registrations, click here or click the button below to directly register for the event.


coathanger

Exclusive Hanger Research Report

Exclusive Hanger Research Report

Arch & Hook releases a pioneering report on the environmental impact of plastic hangers. This is the first-ever academic research on the consequences of plastic hangers on the environment. The report is supported by Northumbria University, Conscious Fashion Campaign, supported by The United Nations Office for Partnerships, and The Sustainable Angle.

We continue to uncover the truth about pollution in the fashion industry with a 32-page report on plastic hanger usage in the UK clothing market. You can request a full copy of the report by entering your details in the contact form below.

The research was methodologically conducted by Dr. Alana James, Senior Lecturer in Fashion at Northumbria University, and recognised Fashion Consultant Emma Reed. James and Reed anonymously surveyed apparel businesses spanning multiple market sectors, ranging from high-street to luxury and e-commerce to sportswear. Participants in the study were UK senior fashion professionals in roles such as buying and merchandising, product development, supply chain, and corporate responsibility.

In addition to primary research. the study also utilised data from world-renowned industry reports, sales figures, and academic literature to ensure an in-depth analysis of the existing market position.

For nearly a century now fashion has had an unhealthy reliance on the use of plastic, with 65% of all garments currently produced being made from synthetic fibres. Hangers remain a largely overlooked area of environmental impact in the industry, despite 60% of all clothing sold being associated with a plastic hanger,” states Dr. Alana James.

The astonishing results ring alarm bells about the widespread disregard for hanger toxicity, and the solutions that exist to combat it.

“Awareness of how many hangers are discarded is really low in retail, especially for the in-transit phase. Fashion professionals are simply not clued up on the answers”, adds Emma Reed.

We are committed to further educating individuals in the fashion and retail industries on the necessity of considering hanger composition and recycling practices when implementing change into business operations.

Our eye-opening report is just the tip of the iceberg. Data for worldwide hanger usage remains unavailable,” concludes Sjoerd Fauser. “We are determined to expand the research into other areas, in collaboration with more partners, to unveil the truth, create awareness and turn sustainability into a tangible action.”

The report also includes other key findings such as:

  • The number of plastic hangers user per year in the UK clothing market
  • The number of plastic hangers sent out in online clothing orders
  • The number of plastic hangers used solely for the transportation of clothing (GOH)
  • Unit sales of clothing with an associated plastic hangers

All these figures apply to the UK market only.

You can request a full copy of the report by entering your details in the contact form below. Check your spam folder if you did not receive the download link in your inbox. 

For more information or to interview Dr. Alana James and Emma Reed drop us an email here.

Download the full report

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Salon Series: Supply Chain

SUSTAINABILITY SALON SERIES: SUPPLY CHAIN

Arch & Hook’s Sustainability Salon Series is a series of monthly live free digital events exploring sustainability and best practices in the world of fashion, retail, and beyond. The series have informational and educational purpose for fashion and retail professionals, which is supported by the Conscious Fashion Campaign and the United Nations Office for Partnerships.

For the 4th session of our series, Arch & Hook was honoured to host a dynamic all-female panel who have integrated environmentally well-grounded choices into supply chain management, have seized value creation opportunities, while offering significant competitive business learnings.

We were thrilled to once again have the inspiring Kerry Bannigan from Conscious Fashion Campaign as a moderator who kept a lively and informative conversation with the panelists about sustainable supply chain operations, how the current global health crisis has further accentuated the negative impact of unsustainable supply chains, and the importance of diversity and fair trade in the supply chain.

During this session, our speakers shared insights and what their perspectives are of a sustainable supply chain.

Lisa Morales-Hellebo “supply chain guru”, Co-Founder of The Worldwide Supply Chain Federation and REFASHIOND Ventures, is a big believer in sustainable supply chains and reframing the thought from “supply” chain to “demand” chain as one way to improve the bat. “Get rid of the crystal ball”, she insists, because you should not be working on forecasts but current real needs. Inherently, this is more sustainable and efficient, ultimately preventing from having a massive deadstock inventory.

Flora Davidson, Co-Founder of SupplyCompass, explains that their core focus is working with businesses who are looking to improve supply chain by bridging the gap from manufacturer to brands with the use of technology to improve access (digitized network and material libraries) and process (real-time collaboration to help brands become more efficient).

“Consumers have become central in the whole ecosystem,” says Aurora Chisté, Co-Founder and Creative Director of Maakola. Consumers carry responsibility and are learning that they have the power to make smart decisions, brands have to now ask themselves how they can empower their consumers by asking hard questions as consumers have and so transparency can increase. Do not wait for “perfection”, start sharing and learning together, and increase transparency little by little rather than waiting for the “perfect time” for total clarity.

Most brands are currently going through a recovery phase due to the global health crisis. There are several ways a brand can optimize their supply chain during a recovery. According to all of our speakers, collaboration and digitalization is the key!

During a recovery phase, it is crucial to strengthen your relationships in your supply chain. Working together can solve many challenges, collaboration is the future. Double down on core relationships and develop new ones, especially in the fashion industry which has traditionally been so secretive. Leverage shared assets and invest in the abilities to collaborate more easily. Organizations such as SupplyCompass can help shift from “volume production” to more of a subscription plan based on production – which is only possible through shared infrastructure. Moreover, companies can use technology and infrastructure to look out for their workers who have become vulnerable during the pandemic. There has been such a misalignment between values and business models where companies want to connect the world closer to each other but in an exploitive way which creates a disconnect.

One way that brands can build resilience into their network is through customized demand, which provides a clear understanding of the relationship between customer data and demands and how to build out a supply chain to serve those needs. Most current supply chains are clunky, old, and create big risks (pandemics, climate change, tariffs, and so much more). The speakers predict that shifting your supply chain to regionalized production is going to become the norm in many categories (PPE, pharma, food, etc.)

Customized demand can be done by using technology. Lisa shared that they have been doing so by working together with Gerber Technology, a 3D technology that measures your body, which helps in designing and creating clothing based on actual demand – all taking less than 30 minutes.

As the holidays are coming up, our speakers also shared how companies can focus on sustainability and the well-being of their employees during this upcoming peak season. Aurora shares that at Makoola they have delayed much of their production to help their workers – this is also communicated to their clients who often understand. “Brands need to step forward and be honest – give consumers understanding of concern.”

The key to keep your brand relevant and well-balanced with the environment is to think about constraints. A shift in mindset for many brands but you should ask for the constraints upfront and use creativity to solve. Constraints can also be inspiring: “over the course of a week the average consumer eats about a credit card size amount of plastic!”. Look at the resources as they are not as you want them to be.

Through this very insightful conversation, the speakers shared a lot of valuable expertise on supply chain and the ways to push the envelope on sustainability and reduce waste. If you wish to hear more of the conversation, you can access the full recording here.

Are you interested in being part of the Sustainability Salon Series? Then reach out to events@archandhook.com and share with us your ideas or comments. We would love to hear from you!

Don’t forget to sign up for our newsletter and follow us on FACEBOOK, INSTAGRAM, TWITTER, or LINKEDIN for more information on the series and to see How it’s hanging at Arch & Hook.


Salon Series: Making Waves

SUSTAINABILITY SALON SERIES: MAKING WAVES

Arch & Hook’s Sustainability Salon Series is a series of monthly live free digital event exploring sustainability and best practices in the world of fashion, retail, and beyond. The series have informational and educational purpose for fashion and retail professionals, which is supported by the Conscious Fashion Campaign and the United Nations Office for Partnerships.

For this session, Arch & Hook was honored to have a dynamic lineup of speakers representing denim, lifestyle/swimwear, outdoor, water, and sports brands – all bringing different angles and viewpoints regarding water sustainability. These are experts who have and continue exploring best practices in being responsible stewards of water from a conservation and ocean protection standpoint.

Furthermore, this session had an added focus on the Australian and West Coast fashion and retail markets. We were thrilled to welcome Gwenna “Gigi” Lucas as our moderator, who kept the conversation lively, informative, and easygoing where all of the speakers felt comfortable talking about their challenges in the industry, especially when it came to sustainability.

Denim is responsible for a high-water footprint in the fashion industry due to its heavy dependence on water availability. Denim further releases a huge amount of pollutants during different processing stages. “Denim is the worst offender when it comes to unnecessary water waste in the fashion industry,” says Adam, Creative Director and Co-founder of Triarchy. Being part of a denim brand, he has made it a mission to shine a light on the unsustainable way most denim is produced.

During the session, Adam explained that his biggest challenge is raising awareness and informing consumers why sustainability has a price tag and not a cheap one. Sustainable denim is not as affordable as mainstream denim, and this has to do with the materials, and the complex holistic process needed to make the product sustainable, increasing costs for manufacturers themselves.

Abigail, Creative Director at Ansea also faces these challenges when it comes to educating consumers. Ansea uses sustainable textiles like Econyl® and the plant-based alternative to neoprene - Yulex®. “People don’t know how bad neoprene is, Patagonia pioneered the use of Yulex® in 2008 and yet no other sports labels have made it a core product of their collection,” says Abigail. Compared to denim, people are not aware of the impact neoprene has on the environment, not even surfers who are the main users.

The experts agreed that in tackling sustainable manufacturing, product development and consumer awareness involving third-party auditors to your brand is highly recommendable because it prevents falling in the trap of ‘greenwashing’. If you want to learn more about this, click here.

While Adam and Abigail are more focused in textiles and the processes for making garments, Chris, Environmental & Sustainability Expert at ARC’TERYX, dives deeper when it comes to water sustainability by keeping in mind the infrastructure of water use and supply (moving water from A to B), especially on how much energy is used. Chris also highlighted the complexity of using materials that are performance-driven but also sustainable – for example far less impactful to the environment durable water repellent.

It was inspiring to listen to the session and the exchange of learnings, tips, and insights among all participants. And while these were representatives of brands who have already taken big steps in their sustainability journey, they all agreed it was still a long road ahead and even though most brands prefer not opening up on the topic, now more than ever it is key that we all share our learnings transparently in our ambition to make the fashion industry a sustainable one.

Our moderator Gigi further underlined the importance of inclusivity and diversity in the surfing industry, which is the reason she founded SurfearNEGRA to #diversifythelineup. Gigi is also involved and vocal about the Black Lives Matter Movement, and how she has helped to raise funds for the organization by selling sustainable totes, which you can purchase here.

The speakers shared a lot of insights and practical recommendations during the session on water sustainability, and materials. If you wish to hear more about this conversation, you can watch and listen to the full recording here.

Are you interested in being part of the Sustainability Salon Series? Then reach out to events@archandhook.com and share with us your ideas or comments. We would love to hear from you.

Don’t forget to sign up for our newsletter and follow us on FACEBOOK, INSTAGRAM, TWITTER, or LINKEDIN for more information on the series and to see How it’s hanging at Arch & Hook.

 


Salon Series: Legacies

SUSTAINABILITY SALON SERIES: LEGACIES

Arch & Hook’s Sustainability Salon Series is a series of monthly live free webinars, exploring sustainability trends and innovation in the world of fashion, retail, and beyond. Each session is aimed to inspire and spark conversation within our industry and find new and stronger ways forward, towards a better future for our world. Our second session, Legacies, focused on sustainable business transformation.

For this session, Arch & Hook was honoured to host an all-female panel of inspiring sustainability legacies, who have been a driving force in transformational change across global brands, with years of experience in integrating sustainability values and making sustainability part of the core business model of their organisations. We were thrilled to also once again have the inspiring Kerry Bannigan from Conscious Fashion Campaign as a moderator who kept a lively and informative conversation with the panelists about how they approached sustainability challenges, key sustainability opportunities and trends in the retail and fashion industry. And so, the second session was kicked off by Arch & Hook’s CCO, Gertjan Meijer.

Lucie Brigham, Chief of Office at the United Nations Office for Partnerships (UNOP) reminded the audience of the role of the UN as a global gateway for catalyzing and building partnerships for businesses to advance the implementation of the Sustainability Development Goals (SDGs). As a member of the UN Fashion Alliance and Advisor to the Conscious Fashion Campaign, the UNOP facilitates awareness, advocacy, and engagement to achieve the SDGs within the fashion and textile industry.

During the session, Lucie underlined how businesses can benefit from adopting an SDG-driven infrastructure in adopting a blueprint for how to care for the earth and people and to address the challenges of our climate. There are a couple of reasons why businesses should adopt the SDGs – “It makes common business sense” said Lucie, as an efficient, ethical and sustainable way to  best use their (natural) resources and answer today’s consumers’ demand for business transparency.

Amy Hall serves as President at Impactorum LLC, and Vice President, Social Consciousness for women’s clothing designer EILEEN FISHER. In both capacities, Amy strives to elevate authentic environmental and social impact for business. Amy has extensive experience with the B Corporation movement, circular economy principles, apparel sustainability, and conscious business practices.

Amy shared that EILEEN FISHER approached the challenges of sustainability at such an early stage with their commitment to natural fibers and timeless designs. Followed by layering out attributes such as supply chain, staff and employees, work processes, etc., it ultimately deepened their commitment to sustainability. Amy explained that at EILEEN FISHER, system’s thinking and system’s mapping was one of the practices that have helped them re-envision their commitment to environmental and social sustainability. This type of practice involves people from different departments coming together in one room so that together, as an established working unit, they can recognize sustainability issues, challenges, and how to solve and approach these by together setting up goals and meeting these. By mapping, EILEEN FISHER discovered that their carbon footprint was high and it helped illustrate the reason why. In the wake of the pandemic, Amy has noticed that sustainability jobs will be key and that sustainability as a whole will be taking a greater central position in businesses surviving the pandemic. At EILEEN FISHER they have currently upheld sustainability developments which will prolong their goals but this does not necessarily mean they will no longer address sustainability challenges.

Saskia van Gendt is an environmental scientist with 10+ years of experience in sustainable manufacturing and design and is currently the Head of Sustainability at Rothy’s, where she develops strategies to minimize the environmental impact that the supply chain has on the environment.

Rothy’s is a sustainable women’s shoe and handbag company that uses recycled materials to develop its products. Rothy’s journey was about learning how much waste was present in shoe manufacturing and they decided to do something to change that. In the process, they discovered how much waste is produced. Through that revelation they saw the opportunity to design better shoes that would be timeless. “My favorite aspect of the brand is that the products are designed for a longer life, designed to extend the life cycle” says Saskia.

The last speaker, Shailja Dube leads the responsible business agenda for Accenture Retail UK & Ireland, supporting clients to realize opportunities across the full value chain to positively impact their business, society, and the planet. At Accenture, she has developed and executed social impact strategy, helped global brands share their strategic direction, and delivered complex digital transformation programs. Accenture is also committed to using the SDGs as the basis of their operations, a challenge for many businesses to incorporate and amplify across the entire business model.

Shailja shared that some of the key challenges for retail companies are transparency and complexities across value chains. Some companies do not even have visibility on their supply chains to ensure responsible business. However, there are opportunities within the retail industry when exploring sustainability, centered around technology, circularity, consumer’s (changing) buying habits and how organizations can educate consumers.

The four speakers shared more insights and practical recommendations on adopting sustainable models in the current climate. If you wish to hear about this conversation and the speakers then listen to the full recording here.

Did you find this interesting? Sign up for our upcoming session, 18 August 2020.

REGISTER HERE or READ MORE HERE

Are you interested in being part of the Sustainability Salon Series? Then reach out to events@archandhook.com and share with us your ideas or comments, we would love to hear from you.

Don’t forget to sign up for our newsletter and follow us on FACEBOOK, INSTAGRAM, TWITTER, or LINKEDIN for more information on the series and to see How it’s hanging at Arch & Hook.


Take a look at the first Mr Marvis Store

Take a look at the first Mr Marvis store

Mr Marvis announced earlier this year that he would open a first brand store in Amsterdam. There was no festive opening from the end of March, but now you can still take a look at the store through the first images that have been shared.

"The opening of the flagship store brings us into even better contact with the Mr Marvis community," said co-founder Steven Vredenbarg in the press release. The brand that specializes in shorts is active in the Netherlands, Belgium, Germany, France, and Great Britain. While the brand has an online presence, some customers feel the need to try on the shorts. In an interview with Fashion United, co-founders David Sipkens reported that customers sometimes come to the old office to try on items, but that ended. Nor was this of course in line with the brand experience that Mr Marvis wants to impart.

These are the first images of the Mr Marvis flagship store

The first brand store is designed with a focus on one element. This is in line with Mr Marvis' brand philosophy of focusing on only one category. An illuminated tube connects the entire collection to the fitting rooms in the store. The store was chosen to go for a light and colorful look that gives visitors a summer feeling.

Take a look at the first physical store of Mr Marvis at 44 Oude Looiersstraat in Amsterdam.

Mr Marvis

Mr Marvis

Mr MarvisMr Marvis

Mr Marvis

Mr Marvis

Words, Caitlyn Terra from Fashion United

Photography, Mr Marvis


Salon Series: Changing the Rules of the Game

SUSTAINABILITY SALON SERIES: CHANGING THE RULES OF THE GAME

Arch & Hook’s Sustainability Salon Series is a series of monthly live webinars, exploring sustainability trends and innovation in the world of fashion, retail, and beyond. With each session, we hope to spark conversation and inspiration within our industry and find new and stronger ways forward towards a better world. Our first webinar focused on “Changing the Rules of the Game”.

As leaders in sustainable fashion innovation, with key products such as our hanger lines, we at Arch & Hook aim to bring people together and talk about sustainability. For “Changing the Rules of the Game” we created a panel of experts from various backgrounds, who have challenged the status quo and offer insightful solutions in their fields and a great discourse on the current challenges we are facing in sustainability. We were also thrilled to have the inspiring Kerry Bannigan from Conscious Fashion Campaign as a moderator who led the conversation masterfully and posed vital questions to our guests focusing on how they solve business challenges on a daily basis, where their industries are heading,  but also how they have evolved in the current COVID-19 crisis. And so, the first session was kicked off by Arch & Hook’s CCO, Gertjan Meijer.

Corinna Williams co-founded Celsious, a premium eco-friendly garment care provider and New York’s first concept laundromat, together with her sister Theresa Williams in 2017. The sisters consider themselves disruptors in the laundry industry by making laundry day an enjoyable experience rather than a boring chore with their concept of laundromat café, and educational ethos of laundry day. But that’s not all, the sisters also aim to make laundry day an eco-friendly and planet-friendly experience. Celsious works with the most energy-efficient equipment that is available in the laundry market, providing natural garment care alternatives to some of the conventional detergents.

During the session, Corinna explained the methods behind Celsious moving towards zero waste, and as successful as that has been,  in the wake of Covid-19, new obstacles have come up in navigating to apply these practices. More so, within the entirety of the laundry industry, Corinna shared, sustainability remains an uncoordinated challenge for its businesses with a lack of “fast enough” and coordinated innovation of its equipment, utilities, and even consumer education.

Our second panelist, Michael Waas, Global VP and Brand Partnerships at TerraCycle, a 15-year-old for-profit but purpose-driven organization focusing on eliminating the idea of waste, presented the fascinating story of how TerraCycle has changed the rules of the game in recycling, by eliminating waste in three ways:

  1. Strive to make everything recyclable: run recycling programs and have pioneer solutions to recycle some of the world’s challenging waste streams. Anything you think might not be recyclable such as cigarette buds, TerraCycle wants to provide a solution to that issue.
  2. Work with product manufacturers to integrate those waste streams into their production supply line. That allows TerraCycle to help companies replace virgin or partially recycled material with their waste material so that companies can keep those materials in the value chain longer.
  3. Through their new platform “Loop”, which is based on a simple and old concept: it’s better to reuse packaging than to use disposable packaging. The platform was launched a year ago in Paris and New York but has already expanded globally.

Our third panelist, Wyke Potjer, is a Dutch Journalist, Partner and Content Manager at hetkanwel.nl , (meaning  “we can do it”), an online platform providing consumer-focused sustainable living content, also called green fair and fun living. This initiative is to show how much fun sustainable living actually can be, and that it does not have to be complicated or hard. Currently, the platform is in Dutch but an English version is in the works. Hetkanwel.nl is an award-winning website in the Netherlands, and they are also launching a book later this year, which Wyke is co-writing.

(TIP: Use Google Chrome browser and translate the website to English in just one right-click)

Throughout the session, Wyke shared how the platform provides its readers daily content about tips and advise on how to live a more sustainable life – how can you greenify your life. Additionally, Wyke also shared how can we remain safe from Covid-19 with regards to food, and what can we do with all this uptick in trash from food/groceries.

All the panelists shared insights on how businesses can implement sustainable practices and operations, and how you weigh extra costs against business gains and if you’d wish to hear about this debate and the speakers, then listen to the full recording here.

Find this interesting? We are excited to share that the date for the next session is already booked!

SAVE THE DATE: 17 June 2020.

REGISTER HERE or READ MORE HERE

Do you want to be part of the next session of the Sustainability Salon Series? Then reach out to events@archandhook.com and tell us your idea, we’d love to hear from you.

Don’t forget to sign up for our newsletter and follow us on FACEBOOK, INSTAGRAM, or LINKEDIN for more info on the series and to see How it’s hanging at Arch & Hook.

 

Sustainability Salon Series


Threads

WWD - CFDA Creates Supply Chain Collective as New Member Courtesy

CFDA Creates Supply Chain Collective as New Member Courtesy

The CFDA looks to give members “a great ROI” by connecting them with innovative, sustainable supply chain solutions.

 

Threads

The Council of Fashion Designers of America is looking to give its members more bang for their buck. The organization has established the Supply Chain Collective — an ensemble of eight companies that offer innovative supply chain solutions.

The CFDA will circulate information about the Supply Chain Collective to members beginning early next week and will help facilitate relationships between design houses and the supply chain firms.

The initiative is being overseen by CFDA program manager Cal McNeil, who said the collective represents a shift for the CFDA, which has “historically focused production initiatives around New York City manufacturing in the Garment District. The supply chain is increasingly critical to a brand’s success and is the foundational level of their business — we are giving designers connections and tangible resources to keep that foundation safe and sound.”

The Supply Chain Collective’s initial participants include ApparelMagic, a Florida-based inventory management firm; Arch & Hook from New York, which offers sustainable hangers; Bergen Logistics, also from New Jersey, assists with distribution and fulfillment logistics; KEDIC Fashion Workshop in New York helps brands expand their sizing to become more inclusive; New York artisan sourcing firm, Nest; SwatchOn from South Korea, which works on fabric sourcing and digital printing; Talon International based in Los Angeles sources sustainable zippers, trims and packaging material, and TIPA from Israel, which also offers sustainable packing solutions.

Participants were chosen for their wide-ranging services that are seen to represent most CFDA members’ needs, offering solutions for labels in various categories including ready-to-wear, jewelry, shoes and eyewear.

McNeil declined to comment if the collective’s participants are paying for their inclusion in the program.

For McNeil, the Supply Chain collective, “Does speak to a shift [at the CFDA], that in addition to the support we give around marketing efforts, it goes back to giving tangible resources for brands. We know that brands need help with their supply chain all the time and this addresses those needs and gives them a great ROI [on their membership] by building relationships for their business.”

Words, Misty White Sidell from WWD
Photography, Shutterstock / Oksana Shufrych


SBIA - THE WORLD’S #1 SUSTAINABLE COAT HANGER BRAND ARCH & HOOK PARTNER WITH SBIA

Sustainable Hanger

Arch & Hook, the World’s #1 Sustainable Hanger brand was founded in Amsterdam by Sjoerd Fauser and Anne Bas in 2015, they are now providing game-changing innovation in the global hanger industry.  They are dedicated to shifting the world to a sustainable solution to the tens of billions of clothing hangers that end up in landfill and the oceans annually.

Arch & Hook have developed and implemented sustainable hanger programs including:

  • FSC ® certified Wood hangers – All wooden products are produced using sustainably sourced wood and are FSC ® (Forest Stewardship Council) certified.
  • Mission-E® – Produced using a high-grade plastic that is recycled, upcycled and 100% recyclable after use.
  • A&H Blue ® – Derived from 100% upcycled marine plastic waste from the oceans and is 100% recyclable at the end of its life.  Arch & Hook Blue ® is post-consumer plastic that is ocean bound

Arch & Hook believe that as an industry we have a responsibility to care for the earth and SBIA are proud to announce that they have partnered with Arch & Hook to present to our members an exclusive offer for early 2020.

THINK SUSTAINABLE, ACT RESPONSIBLE
ORDER YOUR ARCH & HOOK FSC® CERTIFIED HANGERS NOW FOR 2020 THAT ARE SOLELY CRAFTED FROM SUSTAINABLY SOURCED WOOD.

  • Arch & Hook believe that as an industry we have a responsibility to care for the earth and have partnered with SBIA to present members with an exclusive offer for early 2020 of limited edition FSC® certified Wooden coat hangers.
  • Minimum orders of 250 units per hanger and access to volume pricing to make sustainability affordable for SBIA members.
  • Order cut off on the 7th of February 2020
  • For more information on Arch & Hook and the limited offer,  Please click here

To take advantage of this offer and for information on pricing and the order process, please contact:

Stuart Bates

M- 0413548102

E- Stuart.bates@archandhook.com

www.archandhook.com

 


Plastic Hangers

Plastic Hangers Are Fashion’s Plastic Straws

Plastic Hangers Are Fashion’s Plastic Straws

Mouret isn’t the first to look for a solution to plastic hangers. Many retailers are addressing the problem as well.

Target, an early adopter of the reuse concept, has reclaimed plastic hangers from clothing, towels, and curtains for recirculation, repair or recycling since 1994. A spokesperson said the retailer reused enough hangers in 2018 to circle the globe five times. Similarly, Marks & Spencer has reused or recycled more than 1 billion plastic hangers over the past 12 years.

Zara is rolling out a “single hanger project” to replace temporary ones with branded alternatives made from recycled plastic. The hangers are then shipped back to the retailer’s suppliers to be outfitted with a new garment and redeployed. “Our Zara hangers are continuously reused while in good condition, and if one breaks, it is recycled to create [a] new Zara hanger,” a company spokesperson said.

According to Zara estimates, by the end of 2020, the system will be “fully implemented” worldwide — no small feat considering the company churns out some 450 million new items every year.

Other retailers are looking to reduce the number of single-use plastic hangers. H&M says it is researching reusable hanger models as part of its goal to reduce overall packaging material by 2025. Burberry is testing compostable hangers made from bioplastics, while Stella McCartney is exploring paper and cardboard alternatives.

Consumers are increasingly troubled by fashion’s environmental footprint. A recent Boston Consulting Group survey of consumers in five countries (Brazil, China, France, the UK, and the US) found that 75 percent viewed sustainability as “extremely” or “very” important. Over one-third said they had switched loyalties from one brand to another over environmental or social practices.

Plastics pollution is a particular source of unease. A study conducted by the Shelton Group in June found that 65 percent of Americans are “very concerned” or “extremely concerned” about plastics in the ocean — more than the 58 percent who feel that way about climate change.

“Consumers, especially millennials and Gen-Z, are becoming more aware of the issue of a single-use plastics,” said Luna Atamian Hahn-Petersen, senior manager at PricewaterhouseCoopers. For fashion companies, the message is clear: get on the same page or lose customers.

“The message is clear: get on the same page or lose customers.”

As more brands address their hanger problems, companies are springing up to offer solutions.

London-based recycling firm First Mile has begun accepting broken and unwanted plastic and metal hangers from retail businesses for shredding and repurposing by its partner, Endurmeta, in Wales.

Braiform, which supplies more than 2 billion hangers each year to retailers such as J.C. Penney, Kohl’s, Primark and Walmart, operates several distribution centres in the UK and the US for sorting and redelivering used hangers to garment suppliers. It reuses 1 billion hangers a year with damaged hangers ground up, compounded and reformed into fresh ones.

And in October, retail solution provider SML Group debuted the EcoHanger, which combines recycled fibreboard arms with a polypropylene hook. The plastic component pops off and can be shipped back to the garment supplier for reuse. If it breaks, polypropylene — the kind you find in yogurt tubs — is widely accepted for recycling.

Other hanger manufacturers eschew plastic altogether. Collection and reuse systems, they say, only work if the hangers don’t return home with the customers. And they frequently do.

“We have noticed a shift to circular systems, but hangers still wind up with the end consumer,” said Caroline Hughes, senior product line manager of sustainable packaging at Avery Dennison, which offers a hanger made with compressed natural kraft board and water-based glue. It’s reusable but can also easily be recycled with other paper products at the end of its life.

UK brand Normn makes hangers out of sturdy cardboard but will soon debut a version with a metal hook to better complement factory-to-store shipping. “This is where we can have a lot of impact in terms of numbers and single-use hangers,” said Carine Middeldorp, the company’s business development manager. Normn works mostly with retailers, brands and hotels but it’s also in talks with dry cleaners.

Paperhangers can cost more upfront — about 60 percent in the case of US manufacturer Ditto, because “there’s nothing cheaper than plastic,” said Gary Barker, the company’s founder and CEO.

Still, their return on investment can manifest in other ways. Ditto’s recycled paper hangers, which work with most garment-on-hanger schemes, are 20 percent thinner and lighter than their plastic counterparts, meaning suppliers can pack more garments in every carton. While plastic hangers require expensive moulds, paper is easily cut into various shapes.

Because the paper is highly compressed — “almost like masonite,” per Barker — they’re no less sturdy, either. Ditto boasts 100 designs to support garments from flimsy lingerie to hockey gear weighing up to 40 pounds. Plus, you can print on them, which Ditto frequently does with soy-based inks. “We can foil stamp, we can print logos and patterns, we can print QR codes,” he said.

Arch & Hook has also two other hangers program: one made with Forestry Stewardship Council-certified wood and the other a higher-grade, 100 percent recyclable form of thermoplastic. Different retailers have different needs, Rick Gartner, Arch & Hook’s chief financial officer said, and hanger-makers must tailor their products accordingly.

But such is the scope and scale of the fashion industry’s plastic problem that no one company — or single effort — can solve it alone.

“When you think about fashion, it’s all about the clothes, the factories, the labour; we tend to overlook things like hangers,” Hahn-Petersen said. “But sustainability is such a big issue, it’ll take accumulative action and solutions to address it.”

Words, Jasmin Malik Chua


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