Piece of Mind shares a quick plunge into the worlds, details, and insights of women who inspire us.

Meet sisters Corinna and Theresa Williams — the co-founders of Brooklyn-based Celsious, a modern and eco-conscious laundromat in Williamsburg. With a business centered around education and small swaps you can make in cleaning up your cleaning game, we asked the duo to share their best advice and specific tips for ensuring your favorite garments will live a long life (little preview: it involves low heat, investing in a bamboo toothbrush, and a five ingredient all natural toolkit).

1. Spot cleaning: if you can, tend to a stain as soon as it appears. And white vinegar, baking, and washing soda as well as vegetable soap will go a long way. For spot treatments, use a bamboo toothbrush.
2. Fight like with like. Acidic stains caused by coffee, tea, or fruits, are lifted by acids like white vinegar. Blueberry stains? Just pour some white vinegar on them and rinse. For grease stains: use an oil-based soap bar rubbed on a wetted stain.
3. If you treat stains immediately, you can get away with washing at lower temperatures, which saves energy and preserves the fibers of your clothes – making them last longer.
4. Wash less: Brushing away superficial dirt and airing out your favorite garments (and periodically spritzing them with linen water) reduces the wear and tear to fibers caused by machine washing.

Any tips on air drying or methods you like that avoid the dryer? Or any secrets you’ve got about getting rid of wrinkles in garments?

The lower the heat, the better for the longevity of your garment. This applies to washing and drying temperatures. It’s great if you can hang or flat dry (don’t hang wet wool or cashmere, as it may lose its shape), but we also understand the space and time constraints. Tumble drying will definitely prevent wrinkling, especially if you add dryer balls and fold immediately after the drying stops.

If you tumble dry, opt for a low setting whenever you can. (Some dryers, like ours at Celsious, even have a No Heat setting which will be safe for delicates, wool and cashmere, and sportswear.)

A last note on wrinkling: if you’re drying natural fibers like cotton, silk, or linen, they will wrinkle – the only way around that is ironing or steaming. A “wrinkle-free” cotton garment is an oxymoron, i.e. it is most likely coated in toxic chemicals!

How do you recommend we sustain the longevity of nicer pieces without succumbing to chemical dry cleaning treatments?

Everything can be washed with water, without the use of petrochemical solvents used by dry cleaners. The most widely used of these solvents is called perc, short for perchlorethylen, which is carcinogenic! It is harmful to the planet, to garment care workers who come in contact with it every day, and also to you – the wearer. There will be traces of it left on your chemically treated garments, which will are absorbed by your skin.

So, if in doubt: wash as infrequently as possible, removing superficial dirt with a garment brush and if needed, hand wash using a delicate detergent. If your washing machine has a Wool setting you can use that, making sure especially delicate items are placed in a delicate bag to prevent any snagging or ripping.